Branded Residences in Marbella: Everything You Need to Know About Signature Villas

Pure Living Properties has compiled a comprehensive guide on the major projects currently under construction in the Golden Triangle

What is a branded residence?

Many clients still ask this question, and at Pure Living Properties, we’ve aimed to clear up all the uncertainties about this trend that is shifting the paradigm of the luxury real estate market and also positioning the Costa del Sol as a leading international destination.

This market report, ‘Branded Residences in Marbella’, analyses and compares the projects being developed in the Golden Triangle that have captured the attention of investors worldwide.

Branded residences are residential properties developed in association with international luxury brands, ranging from fashion designers to automotive brands or premium hotel chains. In the branded residences in Marbella, the brand’s involvement goes far beyond style and design; their essence is in every detail and the top-level services these residences will offer.

What does the branding include?

The extent of the brand’s involvement in the residential complex varies depending on the project, but in all the branded residences in Marbella, this partnership extends beyond mere aesthetic or decorative elements. Buyers are acquiring limited editions officially endorsed by some of the world’s most exclusive brands, homes with unique services that greatly enhance the investment’s profitability.

The commitment of the brands in the branded residences in Marbella projects is primarily based on ensuring design, quality, and that the living experience in these properties accurately reflects their essence and prestige, thus elevating the value and exclusivity of the residences.

In terms of premium services, Tierra Viva stands out particularly, where buyers of these villas will gain direct access to the Lamborghini VIP experience.

Tierra viva by Lamborghini .

Is a Signature Villa More Expensive?

Generally, a signature villa is between 10% and 25% more expensive than a standard villa with similar features. This price increase can vary depending on the exclusivity of the brand and the associated design details.

Investing in branded residences or ‘branded homes’ guarantees success due to the quality and exclusivity associated with high-level brands, as well as the potential for appreciation and the prestige of owning a unique and distinguished property.

“At Pure Living Properties, we have a specialised team that supports our clients throughout the entire process, providing the necessary advice on each transaction,” comments Javier Nieto, CEO of the leading real estate agency in the premium and luxury market in Marbella.

Branded Residences in Marbella for sale 

The current branded residences in Marbella have sparked significant interest among investors and end owners, and the sales pace is very positive.

Marea by Missoni, Tierra Viva by Automobili Lamborghini, Epic Marbella by Fendi Casa, Marbella Design Hills by Dolce&Gabbana, Karl Lagerfeld Villas Marbella, and Elie Saab Marbella are currently some of the most significant branded residences projects for sale in Marbella.

Marea By Missoni

Located between Marbella and Sotogrande is Finca Cortesín, one of the world’s finest golf resorts and a true emblem of quiet luxury. This prestigious location is home to Marea, a top-tier residential complex with interiors designed by Missoni, specifically created to enjoy the quality of life that the Costa del Sol offers in harmony with nature and golf.

The spectacular views of the Mediterranean blue, proximity to one of Europe’s most prestigious golf courses, the location in the area with the lowest urban density on the Costa del Sol, and first-class services and facilities are the major attractions of this branded residence propelled by DarGlobal.

Marea will consist of four blocks (basement + ground floor + 2 levels each) which will house luxury apartments with 2, 3, and 4 bedrooms, all infused with the elegant essence of Missoni. Infinity pools, a state-of-the-art gym, a tennis court, and children’s play areas are just some of the amenities of this coveted residential complex.

Another essential feature of branded residences is high-level services. In this case, owners will enjoy 24/7 premium security, maintenance staff for pools and communal areas, a gated community, and membership in the larger Cortesín community.

The residences will feature characteristic Missoni details, such as the use of high-quality materials, elegant designs, and meticulous attention to detail in the decor. The signature inspiration will be evident in every corner, from the kitchen to the bathrooms, the design of the walls, or the floors made of top-quality local marble.

Prices for Marea By Missoni start at €1,000,000 for two-bedroom homes, from €1,421,430 for three-bedroom homes, and from €1,682,000 for four-bedroom homes.

Tierra Viva by Automobili Lamborghini

One of the most exclusive branded residences in Marbella is Tierra Viva, a residential complex of villas specially designed for motor enthusiasts and the prestigious Italian brand Automobili Lamborghini. Nestled in nature, on the side of a mountain in the green heart of Benahavís, these 53 villas are built at different heights to ensure all enjoy spectacular panoramic views. A project driven by DarGlobal, this is Lamborghini’s first residential development in Spain.

Adrenaline and serenity may seem incompatible concepts, yet they merge in Tierra Viva, where Lamborghini’s DNA is present in every detail of this residential complex surrounded by nature and set in a privileged environment.

The Lamborghini aesthetic is achieved through architectural design inspired by the principles of innovation, performance, and the brand’s distinctive style, as well as the incorporation of design elements and technology that reflect the essence of the brand.

Lamborghini’s designers have collaborated with our architectural team on how to translate the brand’s design and DNA into each of the villas so that it is recognizable and identifiable in every detail.

Tierra Viva also introduces the Painite Villas, where cutting-edge car elevator technology seamlessly merges with high-end living, reflecting Lamborghini’s spirit of innovation and design.

Diamante, Sapphire, and Emerald are the three villa types that bring this unique residential project to life in Spain, each with its own personality, yet all sharing the magical essence of the project.

Diamante Villas

Majestic four-level residences with six bedrooms and expansive terraces overlooking the sea. The spectacular private pool and lush gardens make these villas the perfect place for a unique holiday that can last a lifetime.

Zafiro Villas

Elegant and sophisticated, these four-level villas feature five bedrooms, a wine cellar, space to create your own gym, and incredible common areas.

Emeralda Villas

Magical four-bedroom villas, surrounded by lush gardens and a spectacular pool. A cinema room and spa area are just some of the surprises these residences hold.

The price of the residences, among the best branded residences in Marbella, varies depending on the villa type selected and starts from €3,604,932.

EPIC Marbella by Fendi Casa

In the heart of the Golden Mile stands EPIC Marbella, one of the fashionable projects of branded residences in Marbella. This residential complex is specifically designed for design enthusiasts.

EPIC Marbella is the first project in Europe associated with the prestigious Fendi Casa, offering properties of the highest luxury design, promoted by Sierra Blanca Estates.

This unique private development consists of three independent phases of duplex apartments and duplex penthouses, with quality and services that represent a new level of luxury on the Costa del Sol. A SPA, gym, concierge service, and Social Club, innovative design, and materials with a character of their own are some of the attractions of this residential complex, not to forget the technical comfort facilities of the highest standard.

The duplex apartments and penthouses include parking spaces (2-4) in a residential area that hosts luxury common areas, Sports Centre, SPA with a 25-meter pool, gym equipped by Technogym, outdoor pool, landscaped areas, social club, gastrobar, coworking area, children’s club, and electric car charging points, among other services. Prices vary depending on the features of the properties and range on average from 2.5 to 7 million euros. However, one of the latest properties delivered in Phase II is valued at 12.5 million euros.

Phase II of the project has already been delivered, and the delivery of Phase III is planned for 2024. “The complex is progressing towards its completion along with some of the other shared spaces, following the Sports Center introduced in 2023, such as the SPA with an indoor pool, restaurant, social club, and all the exteriors of the private urbanization (outdoor sports areas, outdoor pools, gardens, pet walks…)” state Sierra Blanca Estates.

Marbella Design Hills by Dolce & Gabbana

Also in the heart of the Golden Mile and driven by Sierra Blanca Estates, this top-tier complex is being built, marking the first residential project by Dolce & Gabbana in the world.

The complex will feature 92 large apartments ranging from 280 to 900 m2, distributed across a plot situated on a hill 40 meters above sea level. It will consist of five modern-style buildings complete with gardens and outdoor pools. The homes, which will be fully furnished with creations from Dolce & Gabbana Casa, will have up to five bedrooms.

The common areas will offer luxury services akin to those found in a hotel, with high-performance sports facilities, both indoor and outdoor, and their own spa with a wellness center, water circuit, beauty center, hair salon, and barber shop. In terms of sports facilities, there will be paddle tennis courts, a fitness center, a gym, a boxing ring, areas for meditation, yoga, and pilates, a football field, and basketball courts.

Additionally, all residents will be part of a private club, which will provide services such as a bar and cocktail area, cinema room, wine and champagne cellars, meeting rooms with screens, a library, and multipurpose rooms that can accommodate events, as well as a Kids Club with a playroom, educational rooms, private classes, and both an outdoor and indoor play area. A pool club aiming to become one of Marbella’s fashionable spots is another attraction of this high-end residential complex.

The prices of these exclusive apartments range from three to 20 million euros. Regarding the progress of the construction, Sierra Blanca Estates has explained that initial work, which began at the end of 2023 with land movement and site preparation, is advancing, and this summer the construction phase of the first of the 5 main buildings (residential) of the complex will begin. The projection is that the first pilot home will be completed in 2025, and the project is expected to be delivered in 2026.

Karl Lagerfeld Villas Marbella

Another major branded residences project in Marbella, Karl Lagerfeld Villas Marbella, also located on the Golden Mile, will consist of five distinctly unique villas: Lucky 7, Icon, St. Germain, Ramatuelle, and Runway (already sold for 15 million euros).

Driven by Sierra Blanca Estates, this residential project is situated on a 9,000 square meter plot, where these five villas, each ranging between 1,045 and 1,305 square meters, are distributed.

As one of the pioneering projects of the branded residences concept in Marbella, these exclusive villas are marked by the essence of the international fashion icon. Regarding the development of the works, the construction stage of the five villas has begun (three of which are already sold and the remaining two will go on sale upon the project’s completion), with delivery expected during the first half of 2025.

Elie Saab Villas Marbella

Another branded residences project in Marbella for fashion lovers is Elie Saab Marbella, driven by Urbania, a residential project of five villas located near Sierra Blanca. Sea and mountain views, premium facilities and services, and exclusive interior design signed by ELIE SAAB are some of the attractions of this complex.

If you are considering investing in a branded residences  in Marbella, Pure Living Properties is the perfect agency to do so. Contact our sales department, and we will help you find your dream signature home.