Pure Living Properties bets on marketing branded residences in the golden triangle

Pure Living Properties, a leading agency in the luxury real estate market in Marbella, has been selected by DarGlobal as an exemplary company for the marketing of Tierra Viva and Marea, the two branded residences projects that the subsidiary of the prestigious developer Dar Al Arkan is promoting in the Golden Triangle. The first of these projects is in collaboration with Automobili Lamborghini, and the second features interiors designed by the Italian fashion house Missoni.

Pure Living Properties thus becomes the local collaborating agency for the sale of the exclusive Automobili Lamborghini villas, the first branded residence project by the Italian company in Spain, as well as for the residential complex with interiors designed by Missoni, located near the prestigious Finca Cortesín resort.

“We are very grateful for the trust that an international company of the calibre of DarGlobal has placed in us for two projects of great importance that are already changing the paradigm of the real estate market in the Golden Triangle. This demonstrates Pure Living Properties’ leadership in the high-quality housing sector, further endorsed by the satisfaction of our clients, which is the hallmark of any project,” says Javier Nieto, CEO of Pure Living Properties.

Indeed, the track record of over 15 years of experience in the premium market, the professional team offering personalised attention in more than 12 languages, and the extensive knowledge of the sector are the main characteristics of Pure Living Properties that have attracted the interest of DarGlobal. The company understands that Pure Living Properties meets all the requirements and fits the profile needed as partners on the Costa del Sol.

Lamborghini branded residences in the heart of nature

Tierra Viva, a residential project designed especially for motor enthusiasts, comprises 53 luxury villas set in the heart of nature, in the green heart of Benahavís. Adrenaline and serenity merge in these properties, where the DNA of Automobili Lamborghini is present in every corner.

Recreation of the Tierra Viva villas by Automobili Lamborghini.

“The designers at Automobili Lamborghini have worked alongside our architectural team to translate the design and essence of the brand into each of the villas so that it is recognised and identified in every detail. This is one of the few branded residence projects where the brand is truly committed throughout the entire process,” explained representatives from DarGlobal. The involvement of the brand is such that buyers of these villas will have direct access to the most exclusive benefits of the brand.

The Automobili Lamborghini villas, with prices starting at 4.5 million euros, are set at different heights on a mountainside, all offering panoramic views of the sea and nature. The residential complex includes Diamante villas (six bedrooms), Zafiro villas (five bedrooms), and Esmeralda villas (four bedrooms).

Private amenities include a cinema room, wine cellar, gym, spa areas, swimming pool, and gardens. These residences also introduce the concept of Painite Villas, where cutting-edge car lift technology seamlessly integrates with high-level living, reflecting Lamborghini’s spirit of innovation and design.

The elegance of Missoni branded residences at Finca Cortesín

On the other hand, Marea, a residential project for which Pure Living Properties will also be one of the key marketers, will feature four blocks (basement + ground floor + 2 levels each) housing luxury apartments with 2, 3, and 4 bedrooms, all with elegant interiors by Missoni.

Recreation of the Marea by Missoni development.

Infinity pools, a state-of-the-art gym, a tennis court, and children’s play areas are some of the facilities in this coveted residential complex, set in the Finca Cortesín area between Marbella and Sotogrande, next to one of Europe’s best golf resorts.

Prices at Marea start from €1,000,000 for two-bedroom homes, from €1,421,430 for three-bedroom homes, and from €1,682,000 for four-bedroom homes. All will enjoy panoramic views and characteristic Missoni details. The inspiration of the Italian brand will be present in every corner, from the kitchen to the bathrooms, the wall designs, and the top-quality local marble floors.

Pure Living Properties has already included both projects in its catalogue of properties for sale and has also prepared a comprehensive study covering all the branded residence projects currently under construction on the Costa del Sol, with the aim of guiding its clients and potential clients interested in investing in branded residences.

“Investing in branded residences means acquiring a unique, limited edition property that embodies the values of an international brand. To do so successfully, it is essential to work with a leading local agency that has direct contact with the project developers and knows in detail the particularities of the Marbella real estate market, which is unlike anywhere else in the world,” concludes the CEO of Pure Living Properties.

If you’re interested in investing in a branded residences project, contact our sales department today, and we will guide you in finding the property that exceeds all your expectations.