Private villa holidays, luxury rentals up 30% in the Golden Triangle in the last year
Pablo Almagro - Aug 27, 2024 - Press Releases
- Pure Living Properties, a leading agency in the sector, has also recorded an increase in the average length of stay and the arrival of new markets.
- Privacy, security and discretion are the aspects most valued by these clients, who spend an average of 6,000 euros per day in the destination.
Marbella (Málaga) 27 August. – Marbella, and the Golden Triangle as a whole, has one of the best luxury hotel offers in the country, yet more and more travellers in this sector prefer to spend their holidays in a private villa or premium apartment, seeking privacy and discretion. Pure Living Properties, a leading agency in high quality holiday rentals, has experienced a 30% increase in the number of bookings recorded in the last twelve months.
Specifically, the company has registered more than 320 bookings between January and August, compared to 244 bookings during the same period in 2023. In fact, the numbers booked so far already exceed those of the whole of last year. ‘2024 has been a very positive year for Pure Living Properties and for the entire luxury holiday rental sector, and there are still strong seasons such as the autumn and Christmas long weekends, so we expect growth to be significantly higher than the current 30%,’ says Javier Nieto, CEO of the company.
According to data from this real estate agency, the average stay of travellers has increased by 7.22% to 18.26 days, a figure much higher than those recorded in the standard holiday rental segment where the average stay is between 5 and 7 days.
Pure Living Properties has a catalogue of some 150 properties for rent, offering premium service for both owners and clients, to whom it completely personalises their stay, designing tailor-made experiences.
‘We want our clients to enjoy all that Marbella has to offer in the same way that we do, so we take care of everything they need to make their stay as exquisite as possible. We also provide homeowners with a comprehensive service, so they don’t have to worry about anything,’ explains Nieto.
The exclusive catalogue of properties managed by this company ranges from majestic mansions in the most exclusive locations, to brand new semi-detached houses or luxury apartments and duplexes with high quality services. ‘Our offer is so diverse that guests can enjoy a villa with panoramic views from 1,000 euros per night, an apartment near Puerto Banús for a very affordable price or a mansion that exceeds 10,000 euros per night,’ says Nieto.
A mansion for 18,500 euros a night
A sophisticated villa in the emblematic Marbella Club, complete with heated pool, wellness area, massage parlour, gym and even its own hairdresser, is the most expensive property in the Pure Living Collection, priced at over 18,500 euros per night in high season. Angel del Mar, located on the beachfront on the Golden Mile and with spectacular views of the Mediterranean, is another of the most exclusive properties with a price tag of over 10,000 euros per day.
The price range is so wide that Pure Living Properties also offers the possibility of staying in a Mediterranean style villa with pool and gardens from around 700 euros per night or even one with infinity pool and spectacular sea views for 1,000 euros per night. Location, setting, views and amenities determine the price difference between properties.
between the different properties.
‘Although we have very high priced villas, which of course are also rented out, the most sought after properties are those between 1,000 and 3,000 euros per night. Among our clients we have large international fortunes and top businessmen, but also many families who come to Marbella to enjoy their holidays, fall in love with the city and then decide to invest in order to have their own home here. A client profile that especially values the privacy, tranquillity and security that comes with staying in a private villa, where one of the most coveted values is discretion, an aspect to which Pure Living Properties is particularly committed. ‘We have a portfolio of clients who come back every year, because they value the personalised attention and the close but discreet treatment that our team provides to each one of them,’ adds the CEO.
One of the most outstanding aspects of this type of accommodation is its impact on the local economy, as the average expenditure per person per day can even reach 6,000 euros, a figure higher than that of travellers staying in hotels in the same segment and much higher than that of standard holiday homes, which according to data from the Tourist Expenditure Survey (EGATUR) stands at around 170 euros per person per day.
Customers in more than 50 countries
In terms of origin, the clientele of this luxury holiday rental agency is purely international, coming from around 50 different countries. Among the bookings registered up to August this year, the United Kingdom, Saudi Arabia, the Netherlands and Spain, which ranks fourth, a rare feature in this segment, stand out in particular. Ireland, Kuwait, the United States, the United Arab Emirates and Bahrain have also grown significantly in recent months.
To a lesser extent Belgium, Morocco, Switzerland, Germany, France, Finland and Qatar are also emerging markets for Pure Living Properties, which has received clients from remote countries such as Kazakhstan, the Philippines, Indonesia and New Zealand. ‘Marbella is a destination known around the world, the big brands are betting on the city and that enhances its image as a premium destination. Our team is also international and fluent in more than 10 languages, from English, German or French, to Dutch, Arabic or even Chinese. To provide a truly premium and personalised service it is essential to speak to the client in their own language,’ says the CEO. Pure Living Properties is an expert and leading agency in Puente Romano, where it is based and where it manages around 50 properties ranging from large villas with gardens and private pools to apartments and duplexes on the beachfront. With the aim of raising awareness of Marbella’s exclusive lifestyle among its clients and potential clients, the company has just launched Pure Life, a magazine that aims to become the definitive guide to Marbella’s most exclusive lifestyle and whose first issue features, among other topics, an unpublished interview with Count Rudi, one of the forerunners of the Marbella Club and a living history of the town’s golden years.
The magazine, published in hard copy, is available at the company’s headquarters and in other collaborating companies in the luxury segment. In addition, the online version with all the contents can be consulted on its website.
About Pure Living Properties
It is a luxury real estate agency located in the heart of Marbella’s Golden Mile, within the prestigious Puente Romano resort. The company has an extensive track record in the sale and rental of high quality luxury properties.
This experience is backed up by a qualified team of international agents and a carefully selected range of properties, from modern beachfront homes to stunning luxury villas set in breathtaking landscapes. Added to this is a catalogue of properties that the agency manages on an exclusive basis.
Raised and educated in Marbella, with a degree in Marketing from the University of Malaga, Pablo Almagro shows a special interest in digital marketing and new technologies. He speaks fluent Spanish and English.
